The Client

Saint Vincent Health System, a 500 bed hospital located in North-Western, PA, sought to identify how their individual product-lines were performing online, relative to their general website statistics. Website Intel customized their website analytics program so that the Hospital was able to gather information on these individual products, for example, the Hospital's Classes and Events section of their website.

The Situation

A conclusion of the study was that there were some weaknesses in website traffic in a couple of critical areas, one of those areas being the Cardiac product-line segment of the website. Myriad Core was able to identify these weaknesses, present top level information to the Hospital's executives, and began working with them on a solution.

The Solution

One of the things that was done to strengthen this product-line was to create a brand new, interactive website, that displayed videos about Saint Vincent's unique offerings and also presented videos from members of the Cardiac Team. This website allows the Hospital's audience to get to know the Cardiac team in a way that was previously not possible, lending to an increased sense of security for the patients, and overall strengthening the brand.

The Results

The launch of the website was a huge success. Working with the Saint Vincent's marketing team, Myriad Core facilitated a mulit-facited online public launch campaign that drove nearly one thousand visitors to the new website the very first day of launch. Myriad Core continues to mangage all of Saint Vincent's online marketing strategies and reports to Hospital executives on a monthly basis.

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