Technology Start-Up Search Engine Optimization Case Study

Project Highlights

  • Top Rankings on Google for Competitive Key Phrases


The Client

Planroom Direct is a technology start-up company whose goal is to provide streamlined access to information for construction genearal contractors and sub-contractors. Myriad-Core (MC) was retained to work in the development of the website, advise on the information architecture of how the web technology functioned, and apply Search Engine Optimization techniques to the website so that Planroom Direct was easily found on search engines for its most valuable key terms.


The Solution

Myriad-Core's Search Engine Optimization Services were used to identify the valuable key phrases that were targeted, increase search engine rankings for the phrases, and monitor website traffic and performance from targeted terms.

The Results

  • Google Rank #1 for "Online Plan Room" (Primary Target Term)

  • Google Rank #3 for "Contractors Plan Room" (Secondary Target Term)

  • Traffic Increased 64.43% Year Over Year


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