I want to take a moment this morning and address web analytics. In my experience I’ve come across quite a few companies that do not implement web analytics on their websites, but still want to compete online.
I wanted to take a second today to address an issue that's coming up more often than not lately: site auditing. Almost invariably our clients, both prospective and current, have/had no current, accurate, or otherwise useful data about their sites.
Over the weekend, I was thinking about the time I spent on the road doing electric work prior to attending the University. There was a Creed of sorts that you would hear being merrily sung up and down the cold, concrete halls of a hospital renovation, or a library nearing completion...and it went like this:
That Will Heat Up Your Holiday Promotion Pages
Another year, another holiday season, and there’s no doubt plenty of advertisers are planning on fortifying their sales initiatives in the following months with targeted splash page campaigns (and if you’re not you may want to consider it). But don’t waste a great opportunity. Follow these valuable suggestions to help ensure your campaign is a success.
