Mandatory spend management requirement to ensure proper experience
Held accountable by Google performance standards
Mandatory annual testing
DIRECTOR OF TECHNOLOGY
Always the beautiful answer who asks a more beautiful question.
DIRECTOR OF OPERATIONS
You play to win the game.
This Month's Featured Customers
Each month we choose a few of our customers to feature. It's our little way of saying THANK YOU to each and every one of you.
Request a proposal or ask us a question.
Receive the latest Adwords best practices each month
If you wish to open a new Adwords account the audit will contain recommended campaign settings and structure, keyword research, budget and bid estimates,
click estimates, targeting specifications, and landing page requirements.
If you wish to have us audit your existing account to increase performance the audit will generally contain a review
of campaign structure and settings, keyword review, ad copy optimizations, landing page recommendations,
bid optimization, targeting review, and other optimizations we find that are custom to your account.
Please submit the form below and one of our adwords analysts will contact you shortly
US Netting - Ecommerce Focus
US Netting is one of America's largest commercial, sports, and military netting manufacturers. They provide
custom netting products that can be purchased online or via quote request.
The team at US Netting was looking to re-organize and optimize their massive adwords account so that management was
more streamlined, budgets were fine tuned, and also take advantage of the latest technologies
such as the updated Google Shopping Campaigns.
Newly implemented shopping campaigns brought over 6,900 qualified ecommerce
visits in under 6 months.
Improved quality score from 6 to 9 on major keywords, which significantly
reduced average cost per click for top ad positions
Implementation of negative keyword lists reduced wasted budget by 32%
Increased account click-through-rate by 2.2%
Raeford Crossing Apartments - Lead Focus
Raeford Crossing is a beautiful apartment complex located in Faytteville, NC that provides 1-3 luxury
apartments for rent.
The team at Raeford Crossing was looking for an effective way to obtain qualified rental leads on-line. They tried
using other solutions to gather qualified leads on-line, but to no avail. So they turned to us to plan, implement, and manage
a professional Adwords campaign that they could rely on for qualified leads
Currently receiving 22 leads per month
41% conversion rate (actual rental applications from leads)
Saint Vincent Hospital - Awareness Focus
Saint Vincent Hospital is a nationally recognized 500 bed hospital located in North-Western, PA
that specializes in Heart and Vascular care (#1 in PA), Orthopedic Surgery and Women's Health.
Saint Vincent approached us in 2009 to help them build awareness about their various
healthcare product lines in order to compete with UPMC Hamot. They were looking for creative ways to build their
online presence through the Adwords platform and establish market share in that arena.
The Hospital's website traffic is up 30% year over year due to over 2,000,000
advertising impressions delivered online
The amount of website visitors that are completing scheduling forms has
Quadrupled year over year
Adam Yakish - Director of Technology
Adam is Google Analytics, Google AdWords and Yahoo search certified. He is a member of the Search Engine Marketers Professional Organization (SEMPO), under which he sits on the Emerging Technologies Committee (ETC) and the National Mobile Task Force. He has spoken at the annual Hampton Roads Business Summit in Norfolk, Virginia and The Internet Marketing Foundations Conference, in Pennsylvania.
Adam's been a featured lecturer at various engagements focusing on search and social media. He is a contributor to a variety of studies including “The Impact of Social Media on Search,” where he worked alongside members from MSN, Double Click, Global Strategies and iProspect. Adam has advanced degrees in psychology and philosophy from Old Dominion University.
Ryan Bardo - Director of Operations
Ryan A. Bardo’s primary function is managing business development and sales. He is responsible for the company’s stable growth. His passion for entrepreneurship and new technologies led him to form Myriad-Core , LLC, with his partner Adam Yakish, in 2007. Ryan excels in working with clients in the beginning stages of the project life cycle to help them identify effective web strategies that meet their needs, and satisfy their business goals.
Ryan’s expertise in crafting unrivaled web strategies stems from his industry experience, business management skill set, entrepreneurial insight, and vast education. Ryan holds a B.S. in business and a M.S. in internet marketing; his dedication to education has made him a force online and in business.